The Genius of Caring
The Genius of Caring is a web based interactive story sharing project that features documentary portraits of those whose lives have been touched by Alzheimer’s and other caregiving intensive diseases.
The site also allows users to contribute to our story archive, the Care Gallery.
The project offers a uniquely intimate glimpse into the caregiving experience and creates a powerful and intimate portrait of a community connected through compassion.
Creative Director
Banker White
Documentary Producer
Anna Fitch
Campaign Producer
Chris Riley
Assistant Editor
Sam Clevenger
Original Score
Tyler Strickland
Still Photography Courtesy of
Elinor Carucci
Interactive Team
Nicole Sorochan
Corbin Ching
Charles Neigum – One Net Marketing
Interactive Design
Bela Spoher
protrigga.com
Story Consultant
Sarah Kramer
interactive documentary © 2014
